How did we end up here?
It began with a simple idea. Real food should fit real life.
Sam and Charlie were cooking around busy jobs, wasting time and money, and wondering why eating well always felt harder than it should be. So they set out to build something better.
Mum's the word ❤️
Charlie as a professional sandwich slinger 🥪
Sam was batch cooking to make life easier around his city job when another ziplock bag exploded in the microwave. Remembering that his mum used to freeze his meals into ice cube trays when he was a baby, he wondered if that idea could work for his meals too.
Charlie, his hometown friend and an award winning street food chef, had just come off a long job as a touring chef for Katy Perry and the Spice Girls. Sam shared the idea and the two started experimenting to see if they could make it a reality.
The freezer that started it all ❄️
Night rides and first deliveries 🌃📦
They borrow an old chest freezer from Charlie’s dad, strap it into the back of Sam’s Yaris, and drive it carefully over to his mum’s house. Her kitchen becomes their test space and the first STOCKED Blocks are made.
After outgrowing Sam’s mum’s kitchen, and still working their day jobs, Sam and Charlie are cooking out of a small pie kitchen in the evenings. After cooking, they’d drive across London delivering boxes of Blocks to their first repeat customers.
Chin chin 🥂✨
Boxed up and ready to go 📦💪
It was time to grow. Charlie and Sam moved into their very own professional kitchen space, and launched their first 8 dishes. Small batch cooking remained at the heart of it, and they won their first 3 Great Taste Awards.
With more capacity and a clearer vision, STOCKED began delivering nationwide. Word spread. More people discovered how easy it could be to eat well.
Food for all!
Customers asked for dishes that worked for households of all ages, so the team developed a new family friendly range. Lower salt, less spice, and packed full of hidden veg allowing more families to eat better.
Cripes!
Retail here we come
Sam and Charlie brought their Blocks to Dragons’ Den, sharing their story with a national audience. The response opened the door to thousands of new customers discovering STOCKED for the first time.
A major step forward. Launching on Ocado made it easier than ever for people to add Blocks to their weekly shop and have real food on hand for when they need it the most.
Jump for Blocks
Listing in Waitrose was our very first time on shelf in a supermarket. More evidence that the UK was ready for better meals in handy little Blocks 🧱
where are we now?
Today, STOCKED is a growing food brand built around one belief.
Real food should feel simple, satisfying, and guilt free, even on the busiest days.
This is only the beginning.
The goal is to bring better eating into every home, one Block at a time.
